Lacoste wanted to go one step further by showing that Paralympic champions could compete with Olympic athletes under the same conditions. So, on Sunday 1st August at 3.30am Paris time, the Paralympic champion, Laurent Chardard could take part in real time and distance in the 50m freestyle swimming final in Tokyo, against his “able-bodied” competitors. This race was also the [...]

By working with a team of psychologists, Coors came up with an experiment of a whole new genre, whose aim it was to ensure that participants dreamed of a Coors ad. In reality, Coors wasn’t a pioneer in this domain. Xbox’s and Burger King have also taken the plunge. But these practices have attracted the attention of the scientific community. [...]

In terms of CSR, and more particularly environmental responsibility, the issue of climate change is no longer the only topic faced by companies, who must measure the impact of their activities on biodiversity from now on. Presently, 24% of mainland France would be non-natural because of the activities of companies. The IUCN World Conservation congress (the International Union for Conservation [...]

In the study “2021 Trends”, M6 Publicité invites us to project ourselves through different timelines. Short-term, we settle back into everyday life in order to enjoy the present moment more in particular thanks to mental rebalance. Care brands are appearing, to give emotional support to consumers affected by the pandemic. Also, a sentiment of nostalgia come to us and cult [...]

At its latest Worldwide Developer Conference, Apple announced updates to its ecosystem that will have an impact on content producers and consumers of information. Apple announced that it wants to offer a feature called “Mail Privacy Protection” that could prevent mail or newsletter distributors from knowing whether their mail has been opened or read. This new feature will also create [...]

On the 7th June, the brand Jennyfer, which has become Don’t Call me Jennyfer, launched BREAK, a media available exclusively on TikTok. Offering content lasting just a minute, its aims to become a go-to for GenZ in terms of “ultra-short, snacking content”. More than just a fashion brand, the company wants to become an independent media in its own right. [...]

The huge explosion of e-commerce, the advancement of online services and, more generally, Internet traffic over recent years, has contributed to the emergence of a whole new industry, the industry of “fake”. Fictitious influencers, fake reviews, fake star ratings for products and services, are all now part of the digital landscape, forcing consumers to be even more vigilant. The phenomenon [...]

In the face of the dazzling success of ClubHouse (which has been valued at 4 billion dollars following a new round of financing), social media and certain platforms raced to come up with alternatives, based on the voice chatroom model. Facebook launched Hotline: a web app that is only accessible for the moment to beta testers. Although the interface looks [...]

The social and environmental responsibility of a corporation, or CSR, already constitutes, for many companies, a specific dimension of global strategy. For others, the implementation is happening more gradually. Adetem carried out a study about socially responsible marketing and assesses companies’ progress in terms of engagement and the mindset of their managers: Currently, 59% of decision-makers evolve within companies already [...]