Our expertise
Each area of our expertise offers a specific solution, so our clients can deploy an effective opinion strategy and operate more efficiently. When we combine this expertise, our clients are guaranteed a positive impact, in terms of reputation.
Strategic Planning
Strategic planning is the key to reputation management advice. Omnicom PR Group delivers this for its clients. Strategic planning allows us to understand societal trends, identify supporting insights and grasp market mechanisms. In short, it is the key to deciphering our clients’ environments and gives us a lever to create more impact in terms of communication.
The strategic planning department at Omnicom PR Group is fuelled by curiosity. They discover how to uncover the obstacles and motivations, and the systems of opinion and belief that drive audiences. They also enable us to understand the numerous challenges that companies face today.
We continually decipher how opinions are formed and use this knowledge to keep ahead of the game. This is what we call the “culture of insight”. On this basis, we provide all our agency consultants with the most objective, up-to-date, inspiring and striking perspectives. This helps them to gain the upper hand in debates, always on the side of the clients they’re advising.
For strategic planners at Omnicom PR Group, society is a wonderful landscape of observation and our clients’ businesses are inspiring arenas.
Specifically, the department offers brand communication audits, granular competitive reviews, reputation monitoring and on and off-line performance evaluations. Sectoral business monitoring is backed up by a clear action plan, using social listening tools – resulting in an exclusive methodology for the development of brand platforms…
Our strategic planning department publishes a monthly newsletter, IMPACTFUL, which uses the smart curation of essential events in marketing and communication to monitor defining societal trends and opinion columns. To check it out: go the OPRG EYE tab.
Reputation Management
Reputation is what defines the public’s perception of a company. It’s a strategic asset. What we think about it, what we expect from it and what we say about it, all contribute to a company’s reputation. As reputation experts, we develop and implement influencer strategies designed to promote and protect the reputation and business interests of companies, organizations and managers. Using various integrated, multi-expertise and multi-channel approaches, we view reputation through the lens of the different stakeholders.
Organizations and leaders operate in a world where everything can be known, shared, promoted or attacked, and the impact on reputation can be either positive or negative. Added to this, the expectations of citizens, consumers, civil society and public authorities have never been higher. Companies have to rethink their communication strategies. They need to engage in a sincere way and accept their share of responsibility. At the core of every company’s reputation is the need to create and nurture rich and progressive conversations with all stakeholders, thereby establishing genuine engagement and consumer confidence.
We define 360° global communication strategies and programs to promote, protect and rebuild your most precious asset. Our consultants can supprt you in dialogue with all your stakeholders: public authorities, media, NGOs and civil society, consumers… They work on opinions and trust, specifically through relationships with the key audiences. They know how to advise and manage sensitive situations. They support their clients in the face of a crisis by mobilizing the necessary resources and expertise, by offering strategic advice, media relations or programs on public affairs.
Our expertise:
- The definition and implementation of reputation, public affairs and crisis strategies
- The development of specific platforms and narratives
- Establishing networking and proactive engagements with stakeholders (journalists, opinion leaders, influencers, experts)
- Help with public speaking skills and presentation skills (media training, coaching)
- Support with corporate relationships (at a national, local and European level)
The role of a leader today is to set an example, to be an ambassador for the company, to tell their story and to represent the significance of their endeavors, well beyond their financial performance. How a leader is perceived can impact the reputation of an organization and that of their sector. Credible and sincere engagement is essential to build trust, as much for their internal audiences (co-workers, future talent…) as for the external ones (shareholders, clients, consumers, media, public authorities).
This role, this voice, cannot be ad libbed. The leader’s communication must reflect that of the company, with actions and stances that are specific, coherent and authentic, meeting the expectations of stakeholders.
Our management consultancy services will improve the effectiveness of your communication strategies by mastering how to deliver the right messages, establishing a dialogue with the media and proposing appropriate approaches that engage with your public.
The teams at Omnicom PR Group help leaders (Chairmen, CEOs, boards of directors, management teams) to align communication strategies with that of their organization.
We help analyze and identify public perceptions and develop the profiles of leaders in the media and on social networks. With an integrated approach, we create tailored content for media engagements and for professional social media accounts (LinkedIn, for example), thus building and enhancing professional reputations.
Our expertise:
- Benchmarking and positioning analysis
- Defining executive positioning and fields of expression
- Implementation of communication action plans for leaders involving the identification of external engagement opportunities, the positioning of opinion columns and the development of professional social networks
- Development of content and ad hoc narrative: LinkedIn/Twitter posts, opinion columns, videos, interviews, etc
- Media training: preparation for engaging with the media, from the definition of messages, to working on posture and body language. We work with journalists, reporters and coaches in order to help you to deliver a professional perspective in various scenarios and understand the keys steps to systematically succeed in interviews
- Preparation of thematic training: the understanding of regulatory decision-making processes, change management, the handling of sensitive issues and communication on social media
- Support in crisis situations: preparation of crisis interventions, media training and simulations, etc…
Crisis Management
In a hyperconnected world, society’s expectations of transparency and authenticity are always greater, causing companies to protect an essential asset: their reputation, especially in times of crisis. At Omnicom PR Group, we know that it’s not the crisis that matters, but the way you manage it. We provide advice that takes into account the extent of the stakes linked to reputation issues: risks, whether the impact is technical, industrial, regulatory or legal, HR and organizational.
Even though companies invest years, even decades in building a brand and consolidating their reputation, a sudden event can shift everything instantly. It is therefore essential to anticipate and be prepared for these exceptional situations, and, when the crisis occurs, to deploy strategies designed to protect the company or organization’s reputation.
Our expertise:
- Anticipating
- Identification and anticipation of risks via the development of risk prevention procedures – for example, reputational risk audits, stakeholder mapping, coalition strategies
- Preparing
- Developing crisis handbooks
- Design of crisis simulation exercises
- Training teams in crisis communication
- Managing
- If a crisis does happen, 24/7 support: setting up of a call center, online measures, psychological support unit, medical platform…
- When the crisis hits, every second counts. We support our clients, from strategic advice right up to operational implementation. We assist the teams all the way through the crisis (content, dedicated press office, managing stakeholders) right through to the reconstruction phase.
- Reestablishing
- Return of experience
- Analysis of media impact
- Internal and external perception studies
- Corporate and press campaigns
Today everybody creates content…The evolution of technology has resulted in the emergence of new channels of expression on the media landscape: companies, organizations, associations, interest groups, citizens/consumers all make their voices heard, share opinions and tell stories that influence their peers. Undeniably, social media has made a huge difference to communications professionals in general and, even more so, to PR consultants.
The media relations professionals at Omnicom PR Group know what a good story looks like. Our consultants have built solid and productive relationships with journalists from all sectors of the media, whether related to B2B communication programs or B2C. Having these strong links and knowing instinctively how to tell our clients’ stories in a way that attracts the attention of journalists lies at the heart of our profession and is the secret of our success.
Our team of consultants combine their expertise to design and deploy multi-channel, integrated campaigns across all disciplines and in the main sectors: PR and influencers, corporate communication, internal communication, digital communication, public affairs, health, technology, consumer goods, nutrition and wellness…
In constant contact with journalists, bloggers and influencers, we suggest strategies and operational plans that meet the expectations of their final audiences and guarantee their clients positive impact on opinion:
- The production of content and bespoke angles according to the type of media targeted
- The elaboration of message and storybook platforms
- The organization of press events
- The development of media partnerships
- Presentation skills and media training
Public Affairs
Even though regulatory and legislative developments can influence organizations and impact their strategy on a daily basis, understanding the finer points of public decision-making has now become an imperative. Our approach to public affairs is part of a global strategy to defend your reputation from the perspective of public decision-makers.
The players in the public sphere are key points of contact for companies, institutions and organizations. It is essential to be able to raise your profile in a corporate environment, locally, nationally and on a European level and to precisely analyze how it fits into a public affairs strategy.
Omnicom PR Group helps its clients to identify all their stakeholders, from the mapping of decision circuits to the analysis of strategic relations and the articulation of their message.
We believe that every organization should be in a position to assert its interests, defend its sector and uphold its arguments in the public debate.
This is why we develop strategies that enable our clients to enhance their profile with ideas, to build long term relationships with public decision-makers and opinion influencers and to construct networks of allies.
The objective of our involvement is to put a strategy in place designed to disseminate clear and instructive information.
Our expertise:
- Taking part in the public debate
- Understanding the finer points and channels of decision-making
- Developing your network of allies within the political arena
- Defending your operations and sector and developing influencer strategies
- Anticipating changes in legislation by raising public decision-makers’ awareness
- Defining your narrative and message platforms
- Monitoring legislative and regulatory news
- Implementing corporate meeting programs (at a local, national and European level)
Trends come and go, but influencer marketing is here to stay! Using notoriety and the power of recommendation to promote a brand or a company on social media, whether paid or otherwise, has become common practice. Using these content creators generates new opportunities for brands or companies who are looking to reach and to engage a target audience.
Omnicom PR Group’s support includes analyzing your brand identity and your communication needs; targeting your audiences and their use of social media; identifying influencer profiles (mega, macro, micro or nano) with communities close to your values; proposing creative initiatives based on content co-created with the influencer; following the delivery from A to Z, and measuring the impact of campaigns with quantitative and qualitative reports based on specific KPIs (reach, engagement, clicks, EMV, tone of voice, etc.).
The scope of our activity includes main social networks such as LinkedIn, Instagram, Facebook, YouTube, Snapchat, Twitter, and also emerging platforms like Twitch or TikTok. All of our campaigns are monitored using the social listening platform Tagger.
In 2020, our agency signed the Charter of Influencer Relationships that is based on 5 commitments: the respect of legal and ethical rules, the obligation of counsel, neutrality, integrity and transparency, performance and metrics.
Content sharing online has become essential: target audiences can appropriate it and reshare endlessly. We analyze key elements of a brand or company’s impactful communication and forecast trending topics, to refer to in blogs or on social media, and we collect useful insight from online conversations.
At Omnicom PR Group, digital and social media are at the heart of all the agency’s activities. Whether it’s a social media audit, social network management, writing articles for blogs, search engine optimization or assisting a manager with his social media interaction.
There are thousands of conversations generated every second on social networks. Our consultants’ expertise and acuity means their analysis of these conversations transforms mega data into data that is mega useful. We’ve stopped selling simple “contact” to our clients. Today our focal point is on real impact and its measurability.
To increase the success of your campaigns, we identify targets and levers, proposing online media partnerships or developing campaigns of social ads.
Our expertise:
- Watching and monitoring: we provide monitoring tools and the analysis skills of our consultants to gather insight, monitor sensitive subjects or crises and track brand conversations daily.
- Social media: we design and manage social media platforms for our clients, whether it’s for B2C, B2B or corporate targets. We activate the applicable channels for each target. Production and updating of editorial calendars, community management: activities that can be operated from our office or from anywhere in the world via our network.
- Influencer relationships: we identify and motivate influencers who are in a position to change the way your brand, company or institution is perceived. We can propose personalities, offering you the opportunity to tell your story to your target audience.
- Production of content: our key expertise is content, namely writing and telling your story, whatever the channel and we work with partner content producers, who can provide articles, photos, infographics, videos and reports.
- Online activations: we imagine online campaigns using formats and media adapted to your situation.
- And to engage your target effectively, we choose the most apt content and channels.
- Production of online platforms: we design and produce online platforms (websites, editorial platforms, applications, mini sites, landing pages) to build your online presence and implement effective editorial strategies. Promotion, publicity and partnerships: to ensure the success of your campaigns, we identify targets and levers by running promotional campaigns in the media or on social media.
Coordination
Multi-Market
An international strategy, led from France and implemented by local agencies. In Paris we have the agility of a local agency whilst benefiting from the power of an international network: in-depth knowledge of French culture, with 40 years’ experience in multidisciplinary communication for diverse industries. Thanks to the 6300 professionals and 371 offices in our international market, we support our clients from our offices in France, but our reach extends around the world. We oversee the execution of multi-market global campaigns, using the relevant measurement tools.
Today, international companies must make sure that their communication programs are implemented coherently to each of their markets. They must also be aligned to the company strategy. This guarantees the strength, legitimacy and longevity of their messages.
At Omnicom Public Relations Group France, we design and manage models of global engagement: we mobilize our teams of experts to execute your communication programs in numerous countries and in numerous languages.
The 6300 professionals in our international network are immersed in the economic, cultural and political environments of their countries. Thanks to detailed knowledge of their market, they are able to implement global communication campaigns within the context of their respective countries.
Our daily exchanges with these partners in the field guarantee an integrated approach. We factor in local market nuances from get go, ensuring the global consistency of the message and the quality of execution for international campaigns that are apt and relevant at a local level.
Our methodology of multi-market coordination is based on tried and tested practices, enabling us to respond to your public relations needs in a streamlined and agile way:
- Composed of French-English bilingual consultants, the central agency of Omnicom Public Relations Group France supports your multi-market needs in terms of PR, digital and brand content communication.
- Local experts are selected by Omnicom Public Relations Group France according to your sector and the challenges of your market.
- A package of common tools (intranet, communication and financial management tools, etc) is established to ensure a quick and effective collaboration between the markets.
- Client relations management models, campaigns and identical activity reports will enable you to evaluate the methodology and results of your communication programs on a global scale.
Our multi-market coordination offer notably comprises of:
- The development of a communication strategy based on the targeted markets, in collaboration with your in-house teams
- The design and development of your storytelling and message platform, making sure that they speak with a single, coherent voice throughout your target markets
- The sharing of best practices and market learnings to adapt the coordination and scheduling
- The evaluation of campaigns (success metrics, combined reports)
This global/local approach, led from our office in France, guarantees your communications strategy has impact and exchange is easy across your various key markets.
Our business is all about Earned media. It is with this unique expertise, that consists of engaging audiences by managing media relations, that we build solid reputational foundations for each of our clients. The first content we offer to our clients therefore is the definition of the right approach. Knowing how to tell a story according to the person listening is the basis and the secret of our expertise.
But to go beyond Earned media and extend our reach, we combine it with Owned, Shared and Paid media. This highlights the importance of producing impactful, creative deliverables that make audiences want to listen and that spark conversations.
This is where creative know-how becomes crucial. We go beyond conventional forms of media and we set ever greater creative and editorial standards (press releases, press kits, infographics, etc).
Consequently, our palette is enriched significantly. At Omnicom PR Group, we create and produce in-house or by subcontracting new associates, thus enriching our clients’ communication strategies with elements such as visual identities, websites, motion design, web-series, viral videos, stunts and events, podcasts, interviews, “turnkey” TV broadcasts and yearly social post calendars …
And, if required, we can also deliver print, radio and film advertising campaigns. With our team of copywriters, graphic designers, motion designers, web designers, art buyers and audio-visual producers, at Omnicom PR Group we now have a fully resourced creative studio, at our clients’ disposal.
At Omnicom PR Group, we utilize a dynamic approach to metrics. Based on tools that are either bespoke or developed in consultation with our partner research institutes, we assess the essential indicators at each of the six stages of the influence funnel: Awareness / Consideration / Preference / Engagement / Loyalty / Recommendation.
Our ability to influence our clients’ customers and their various stakeholders is a result of granular monitoring and measuring the progress of each element of the influence funnel, either during or at the conclusion of each assignment.
In order to give our clients all the key tools for analysis, we produce bespoke reports for each campaign. Also, on a regular basis, we measure the evolution of the company’s performance and monitor the ROI of our actions in real time.
We also draw on data science and Omnicom PR Group has a series of technological tools for this purpose. Boosted by AI, these tools make it possible to put together revealing, quantified and objective status reports. These cover a huge range of elements that are defined in collaboration with general, communications or marketing management before we start the monitoring.
This is the key to keeping our promise: delivering real impact on companies’ reputation and business success.
Our tools:
- Talkwalker, a social listening, analytics and monitoring platform, that tracks brand mentions across online media and social media networks
- Tagger, a platform that allows brands to manage their social media campaigns, identify influencers and analyze their communities
- Omni, an Omnicom proprietary tool. This is an audience data analysis platform, that identifies content consumption and provides marketing insights. In the United States, the Omnicom group recently launched the new platform omniearnedID that enables brands to demonstrate the ROI of Earned campaigns
- PQR, a platform that listens to and analyzes strong and weak indicators and cultural trends
- Cision Hors Antenne, a media and journalist targeting platform
- Publisher Augure, a management platform for press relations
Financial Communication
At a time when an increasing number of shareholders are criticizing the strategy, management or governance of companies, it is more important than ever to know how to articulate a clear vision and precise objectives. It’s also vital to establish the link between performance and implementation of strategy.
Education, open dialogue, transparency and consistency are all essential elements to build long term mutual trust with the financial community. They bring credibility to narrative, build trust in leaders and, ultimately, lead to a better stock market valuation.
The OPRG Financial team can advise you on the content of your communications with the financial community. Additionally, these messages can also be directed to individual shareholders and employees, as well as to all your clients’ stakeholders.
OPRG Financial will support you with strategic and financial announcements, such as the publication of turnover figures and results, investments, strategic developments, leadership or governance changes, as well as any announcement that is either sensitive or likely to have impact on the share price.
Beyond our consultancy offering, OPRG Financial can also assist in many other contexts:
- Preparing for investor days, analyst meetings, or events with the economic and financial press; roadshows; general assemblies and the management of any dialogue with investors
- Preparing press releases, slide-shows, scripts for presentations or telephone conferences, Q&A sessions
- Drafting documents such as status reports, introductions to universal registration documents (URD), letters to shareholders and websites
- Description of business models, incorporation of non-financial criteria and presentation of CSR policy
- Management of sensitive circumstances, M&A operations, restructuring operations, fundraising and IPOs. OPRG Financial’s function primarily involves developing communication plans, preparing messages, management support, drafting communication materials and managing relations with the press
- Guidance for non-listed companies and those involved in the world of finance (investment funds, financial establishments, asset managers) in their communication activities
OPRG Financial intercedes mainly on behalf of French listed companies of all sizes and from all sectors. Our intention is to enhance the image of a company on the stock exchange, by making financial communication an asset.
Our clients
