On the 7th June, the brand Jennyfer, which has become Don’t Call me Jennyfer, launched BREAK, a media available exclusively on TikTok. Offering content lasting just a minute, its aims to become a go-to for GenZ in terms of “ultra-short, snacking content”. More than just a fashion brand, the company wants to become an independent media in its own right. In a press release, it declared: “BREAK has become an expression of the brand that is more structured and more relatable to its generation”. The statement also reiterates the desire to make a platform accessible to Gen Z. A platform that understands them and speaks their language, thus representing them better.
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