The huge explosion of e-commerce, the advancement of online services and, more generally, Internet traffic over recent years, has contributed to the emergence of a whole new industry, the industry of “fake”. Fictitious influencers, fake reviews, fake star ratings for products and services, are all now part of the digital landscape, forcing consumers to be even more vigilant.
The phenomenon of acquiring fake subscribers on social media something the general public is aware of, and yet still it continues. However, the occurrence of “fake” on social media isn’t limited to followers and can directly relate to influencers too.
In 2021, rating services and products is something we have widely incorporated into our consumer habits. Both upstream, when we consult other consumers’ feedback before buying something, and downstream, when we rate or leave a review after purchase. As a result, another phenomenon that is currently on the rise is that of false ratings and comments.