On World Children’s Day on the 20th November, Innocence En Danger decided to list childhood on the stock exchange and launched the Childhood Index Value. This stock market value was the first negatively quoted IPO at minus 142,7 billion euros, representing what abuse to children costs each year in Europe. This calculation represents the costs incurred by health and social systems to treat victims. The amount also includes the cost of criminal justice and, above all, the loss of income to society, as victims have fewer resources available to them in order to succeed. The campaign, shown in a video clip, points out that there are compelling reasons to contribute financially and take concrete action to invest in child welfare, beyond the obvious humane reasons.