5.6 billion is the turnover of the French industry in 2021, a record year. At the same time, 78.4 % of users between 16-24 years old play video games in France. This record year attests to the relentless growth of the gaming sector, which represents a tremendous field of innovation and creation for brands. McDonald’s in Farm Ville, Marc Jacob and Valentino in Animal Crossing, Star Wars in Fortnite, Ikea in Sims 2… gaming has become a fully-fledged channel of communication and marketing for companies. Basically, in the world of gaming, whether it’s about product promotion or events, visibility is guaranteed.