At the beginning of January, the Conseil national du numérique (The National Digital Council) published a report that warned against several “dangerous” psychosocial effects of the methods used by social networks and other internet platforms, visited everyday by millions of users. Methods, or devices for capturing attention, whose objective it is to keep users on their screens. To combat these methods, Anne Alombert and Olga Kokshagina, the authors of the report, suggest recognizing a user’s right to “configure the content and the emitters of content to identify one’s choices, without interference from the operator”. It is therefore perfectly conceivable that, in the future, the problem of the attention economy will be part of the argument when it comes to brand positioning. Companies should be more concerned about their customers’ well-being and choose to restrict harmful daily practices.