For the thirteenth consecutive year, the company Cision has released its State of the Media report which surveys journalists across the globe, giving insight into changes in their role, but also finding out about new challenges and problems they are facing.
What are the media’s biggest challenges in 2022?
32 % : Combating fake news, a daily challenge. Being able to separate sources of reliable information from the biased ones, particularly from a political point of view.
16 % : The pressure of figures. Many journalists confirm that the availability of audience measurements has changed the way they evaluate information: views, likes, engagement…
The press release: the most useful source for journalists
For 37% of journalists, the press release is considered to be the most useful source, followed by industry experts for 23% of them. Major wire services, like Agence France Presse, have diminished in importance and are only considered the most useful source by 15% for journalists.
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