Mark Zuckerberg’s announcement that Facebook will be hiring 10 000 people in Europe to develop the “metaverse”, thrust this major digital project into the spotlight. The concept, which is still difficult to fully imagine, derives from the English “meta – universe” and describes a unique digital world that will enhance our digital experience, by moving from a two-dimensional reality into a three-dimensional universe. Available in about ten years, a real enthusiasm is already being felt by investors and companies, because this “embodied Internet” will allow brands to create their own spaces for representation, meeting and also selling. And finally to reinvent themselves.
Read: Impactful Strategic Newsletter OPRG 16 – 29th October 2021