In the study “2021 Trends”, M6 Publicité invites us to project ourselves through different timelines. Short-term, we settle back into everyday life in order to enjoy the present moment more in particular thanks to mental rebalance. Care brands are appearing, to give emotional support to consumers affected by the pandemic. Also, a sentiment of nostalgia come to us and cult objects are reappearing. Medium term, we plunge into virtual worlds that rethink our ways of interacting. New experiences based on virtual/augmented/3D reality, are gradually removing the frontiers between the real world and the digital world. As a consequence, the normalization of virtual experiences is giving rise to what we call the digidentity. Long-term, we are on the look out for new adventures. After the crisis, brands aspire to spread their savoir-faire and collaborate with innovative partners to offer solutions to tomorrow’s ventures, whilst also taking health and immunology into account. Finally, space is a place of desire, brands are already reflecting on how they will accompany us to this potential new home.
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