The social and environmental responsibility of a corporation, or CSR, already constitutes, for many companies, a specific dimension of global strategy. For others, the implementation is happening more gradually.
Adetem carried out a study about socially responsible marketing and assesses companies’ progress in terms of engagement and the mindset of their managers:
Currently, 59% of decision-makers evolve within companies already engaged in CSR marketing initiatives. Also, 93% of decision-makers feel personally concerned by CSR marketing issues
Among the most committed sectors, we find : consumer goods sector (81%), freight and logistic 75%, consultancy (64%) and services sector (64%).
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