At the beginning of October, the institute Ipsos published a study that shed light on the opinions of the younger generation relating to the presidential election ahead of us. The figures demonstrate a definite interest from young people in political subjects. But for young people, political personalities have no place on social media. Young people know that politics is a serious subject, and they don’t necessarily think of politicians, doing the same challenges they could do in their bedrooms, in a positive way. They’re not fooled. And they know that it’s their vote that’s being targeted” said Adrien Aversa, founder of Marmeladz.

Read: Impactful Strategic Newsletter OPRG 16 – 29th October 2021